From the Indiana Humanities website:
"We invite poets everywhere to submit an original poem inspired by the 100th running of the “Greatest Spectacle in Racing.” The contest revives a tradition from the 1920s, when a poem was included in the race day program. The poet who captures the checkered flag will receive a cash prize of $1,000, two tickets to the big race, the opportunity to read the poem at the track at some point during the month of May, and will have his or her work featured in the official 2016 program. A second-place prize of $500 will also be awarded."
For more information: http://indianahumanities.org/500poet.